Helping great leaders create exceptional cultures

Helping great leaders create exceptional cultures

The best leaders don’t leave culture to chance—they shape it with intention. CulturGenix helps companies create a thriving organization where people and business succeed together.

The CulturX Framework

Backed by leadership experience, research and social science, the CulturX Framework offers a modern, adaptable approach to shaping organizational culture. Used by thousands of leaders, including those we’ve taught through Harvard Executive Development programs, it helps organizations assess, strengthen, and sustain a high-performance culture.

culture framework for organizations | culturgenix

Our ten, interdependent elements provide a guiding framework, but our approach is consultative and collaborative. We partner closely with leaders and teams to deeply understand your challenges, prioritize focus areas, and guide you towards solutions with lasting impact.

The CulturDiagnostiX

The CulturDiagnostiX is a survey based on the CulturX framework and it is designed to help organizations build healthy, high-performing cultures that drive value, reduce risk, and enhance adaptability. It effectively measures cultural health across the 10 key elements, and reports with clear, actionable insights for awareness, targeted change and growth. It is psychometrically robust with strong reliability and validity.

Stronger Together:
A Complete Culture Solution

The CulturX framework and CulturDiagnostiX work hand in hand to help organizations build thriving, high-performance cultures. The framework guides companies through the 10 key elements of a strong, adaptable culture, while the diagnostic tool measures how well these elements are functioning in your organization.

Together, they give leaders clear, data-backed insights into cultural strengths and gaps—so you can ditch the guesswork and take targeted, effective action. With the right strategy and real-time data, you can create a culture where both people and performance thrive.

Who we are

Lorne Rubis and Debbie Blakeman

Debbie and Lorne have both served as Chief People Officers, playing key roles in shaping workplace culture. Working alongside other leaders, they helped create conditions that led a top financial institution to be named #1 Best Workplace in Canada. Now, they have teamed up again to help you build an extraordinary workplace of your own.

Lorne Rubis
Debbie Blakeman

Trusted by Top Leaders

Companies worldwide trust CulturGenix to build high-performance cultures. We work confidently with leaders who recognize that culture is the foundation of success. Nearly all of our clients come to us by referral, a testament to our impact and trust.

Always Us

Always Us

When you work with us, you get Lorne and Debbie’s combined experience. We know and understand where you are because we’ve lived it and led it, navigating all the messy imperfections along the way. Serving as ICD.D Directors, we also understand the vital importance of culture from a board perspective.

Crunchy Conversations

Crunchy Conversations

You count on us for honest, unfiltered insights – and we take that responsibility seriously. We will be your fans and champions, but we won’t sugarcoat the truth. Expect caring but candid conversations that tackle the tough stuff, helping you and your organization grow even stronger.

A True Partnership

A True Partnership

We are practical and nimble, so we can dig in and move alongside you as true partners, adapting to your changing needs. We know that time, resources, and other factors can be real constraints. Engaged in your success, we will look for inventive ways to push beyond limitations by asking “how might we?”

Our Process

Our Process

We use a highly relatable and proven culture framework as a system to ground and guide you. Our diagnostic tool can help you gauge your starting point and measure your progress - and it links to performance as well!

Our Results

Our Results

When you partner with CulturGenix, you will see real results on the culture drivers that matter most. Using social science and a qualitative lens, we help you align leadership and create a culture where both people and business thrive.

Think Big, Start Small, Act Now

Think Big, Start Small, Act Now

This is our mantra. We know you can’t do it all. We will provoke you to think audaciously big, yet guide and support you every step of the way to take action right now, even in small but vitally important quick wins to get traction and momentum.

Advance your culture.

Ask us how.