Helping great (not perfect)
leaders create
exceptional CULTURES.

Helping great (not perfect)
leaders create
exceptional CULTURES.

Make the experience of work incredibly more human
and achieve even better results.

Use our culture model
as your culture system.

It’s your place to start or continue.

BE INTENTIONAL. In our experience, extraordinary and highly adaptable organizations work hard to bring the culture elements to life in their work environment.

culture framework for organizations | culturgenix

We help you diagnose and prioritize the best mix of culture elements to activate in your company. We team up with you to show you the “what, why and how” to develop your culture in a way that is unique to you.

The genix of your culture is in your genius mix of the elements... creating your culture’s unique genetic code.

Advance your culture.

Ask us how.

Who we are.

Lorne Rubis and Debbie Blakeman

Debbie and Lorne both served as Chief People Officers. Building on each other’s work they were instrumental, with other leaders, in creating the conditions that led a major organization with being recognized as #1 Best Workplace in Canada. Teaming up again, they help you shape your own extraordinary culture.

Lorne Rubis
Debbie Blakeman

What to expect
when working with us.

We confidentially work with select companies and leaders, across all industries, who believe that culture matters. Almost all of our work is by referral.

Always Us

Always Us

When you work with us, you get Lorne and Debbie’s 80 years of experience. We are practical and nimble, so we can dig in and move alongside you as true partners, adapting to the flow of your real-time, changing needs. We bring leading social science and apply a quantitative lens.

Crunchy Conversations

Crunchy Conversations

We know you are relying on us to provide you with an unvarnished perspective. While we will be your fans and champions, we promise we won’t sugarcoat things. We will be caring yet candid and lean into crunchy conversations to help you get even stronger.

Lived Experience

Lived Experience

We know and understand where you’re at, we get it, we have lived it and led it – with all the messy imperfections that come with it. Serving as ICD.D Directors, we also understand the vital importance of culture from a Board perspective.

Think Big, Start Small, Act Now

Think Big, Start Small, Act Now

This is our mantra. We know you can’t do it all. We will provoke you to think audaciously big, yet guide and support you every step of the way to take action right now, even in small but vitally important quick wins to get traction and momentum.

Our Culture Framework

Our Culture Framework

We use a highly relatable and proven culture framework as a system to ground and guide you. Our diagnostic tool and the process can help you gauge your starting point, and measure your progress - and it links to performance as well!

Results

Results

We understand that time, resources, and other factors can be real constraints. Engaged in your success, we will look for inventive ways to push beyond limitations by asking “how might we?”.